Tuesday, April 18, 2006

Why advertising in our Mag ensures results...

So its been another hectic day and as usual another late night.ZZzzzz
After speaking to several editors, I am fully aware that this will be the case for a while yet :( But one thing I can say is that I'm loving the challenge and meeting great people on a daily basis.

So I've been asked so many times by advertisers "Why local? will people really take notice of my ads or read my advertorial?" The answer is abosolutely! I know people love facts so here we go...

According to research from the Newspaper Societies most recent study, "27.2m (people) have taken action as a result of a local paper ad" - proving placing ads in local media has very positive results.

"four out of five local press readers " say they have take action as a result of local press ads and this remains true whatever the age or income group.

“The regional press now reaches over 40 million adults or over 83.6% of the population. It is the most trusted form of media, as well as being the most acted upon, with 61% of people responding to advertising in the regional press.”

And the above are just some of the facts.

We are currently in the process of booking ad space, so if we sound like your kind of publication, get in touch now to recieve your media pack and reserve your space.

E: advertising@lagenevenorth.co.uk

Sunday, April 16, 2006

North London's new fashion and lifestyle magazine

8 July will see the launch of a new bi-monthly fashion and lifestlye magazine aimed at women living in North London. The title of the magazine will be 'La Geneve North'.

The magazine's mission is " to inform and entertain local fashion and lifestyle enthusiasts through presenting them with an exciting mix of high quality fashion and lifestyle content”.

La Geneve North will be written by a number of experienced fashion and lifestyle writers, delivering rich editorial pieces.

The magazine is set to reach a modern influential target of women aged 19-35 who fall within the ABC1 Category. Their Primary interests include fashion, beauty and living a contemporary lifestyle. Our target readership are constantly seeking information on products and services.

La Geneve North magazine will reflect the essence of the everyday fashion enthusiast woman , thus moving away from a predominantly celebrity focused editorial.

The magazine will feature a variety of informative and interesting features to engage their readers. The high content and quality will mean readers are likely to keep their copies to refer to them time and time again.

The look of the magazine is simple with an easy-to-read typeface. Although predominantly North London based, the magazine is set to extend as far as Coventry and Derby.

For more information please email: info@lagenevenorth.co.uk